K-12 topic guide
Advertising Literacy
Identify persuasive techniques in display ads, video ads, and sponsored posts.
SaC curriculum fit
SaC's digital literacy track includes modules that reinforce advertising literacy through Split-Level handouts and facilitator-ready Navigator's Guides.
Choose a grade band
K–2
Grades K–2
Use short texts, picture prompts, and guided discussion. Keep vocabulary concrete and revisit the same media literacy habits weekly.
3–5
Grades 3–5
Students can compare two sources and explain a reason for trusting one over another. Pair independent reading with structured group debriefs.
6–8
Grades 6–8
Introduce algorithmic feeds, social proof, and bias framing. Ask students to document evidence before sharing claims.
9–12
Grades 9–12
Expect primary-source comparison, policy context, and rhetorical analysis. Connect skills to college, career, and civic participation.